It’s something I’ve been looking forward to for over three years now, even before I started Strategic Space. It wasn’t our first warehouse, dollar, review, or any of the other things entrepreneurs usually look forward to. We sent the art for our first catalog out to the printer yesterday.
If you’re in my generation, you probably remember the Christmas catalogs from JCPenney and Sears with their pages and pages of toys and games. Maybe the more youthful get sentimental about Toys R Us catalogs or something. Anyway, since a game publisher is essentially the sum of the products it produces, a catalog shows all the company’s offerings in one place. It is one of those touchstones of maturity for a company similar to what parents cherish in their children’s growth, I suppose.
It is a wholesale catalog, meaning it is targeted toward resellers of our games, so we are still looking forward to our first consumer catalog, which may still be years away. The design is beautiful, and my copywriting skills have been honed over the past three years, so I think it makes a nice impression, and you may want to take a look at it. (Don’t be shocked if you’re not used to seeing wholesale prices; every middleman has to make their profit somewhere.)
While preparing the catalog this week, we’ve also had a bunch of orders of The Climbers to ship out, and we’ve been fielding requests from a couple of new investors and potential investors.
At the end of the day, though, I always take one more look at the catalog and sigh. Like the Velveteen Rabbit of story, we’ve become real.
Mark Salzwedel
Tags: catalogs, investor, strategic space, The Climbers