Only 3 weeks into the month, and it’s already our top month for sales in the history of Strategic Space! Not only that, but it follows a month of our third-highest sales. The increase from last month to this month: 205%! The leading causes?
The release of The Climbers followed a few weeks later of the first review (a video review on Board to Death TV) was the first big boost to sales. Word of mouth spread quickly that this German game introduced in 2008 was now available for $30 less by mail order and in English.
January has been a big month for trade shows. We got new accounts out of both the Dallas Gift Show and the Hong Kong Toy and Game Fair. The contacts at both shows are like the start of an avalanche, because the Dallas lead may open us to the hundreds of Learning Tree stores across the country, and the contacts from Hong Kong could mean some major new accounts, with order volumes in the tens of thousands!
The ToyDirectory.com webinar I mentioned in my last entry was quite fruitful too. All of the buyers who came into the Strategic Space breakout room after the pitches ended up ordering case quantities of almost our entire line. I have updated the list of retail outlets on our web site to reflect all the new stores.
We also welcomed another new investor, who made it possible for us to pay some employees and register for Toy Fair next month here in New York City. We hope to meet with some accounts who were interested in Strategic Space in 2009 to clinch some orders for the 2010 holiday season. Our booth number in the Board Game Zone on Level 1 of the Javits Center is 6156, if any of you will be attending and want to stop by.
Since that show is a trade show closed to the public, I am nailing down a few of the last details to attend and exhibit at the consumer game convention in Morristown, NJ, right after Toy Fair, Dreamation. I hope to be running tournaments for all our published games, plus Samsara, which was such a big hit there last year.
Mark Salzwedel
Tags: Dreamation, Hong Kong, marketing, sales, Samsara, strategic space, The Climbers, Toy Fair